Jenny Joseph modeling for what would become today’s Columbia Pictures Logo.
The current logo was created in 1992, and started its use in films the year after, when founders Scott Mednick and The Mednick Group was hired by Peter Guber to create logos for all the entertainment properties then owned by Sony Pictures. Mednick hired New Orleans artist Michael Deas, to digitally repaint the logo and return the woman to her a “classic” look.
Michael Deas hired Jenny Joseph, a graphics artist for The Times-Picayune, as a model for the logo. Due to time constraints, she agreed to help out on her lunch break.
The photo shoot lasted four hours by photographer Kathy Anderson in the living room of her New Orleans apartment, which had been converted to a small photo studio.
“When the amazingly talented illustrator Michael Deas asked me to shoot reference photos for a painting, I had no idea how iconic that artwork would become,” Anderson said. “My penchant for large soft box light modifiers was perfect for the assignment. A co-worker, Times-Picayune newspaper page designer Jenny Joseph was the perfect model and the rest is history.”
In 2012, Jenny Joseph gave an interview to WWL-TV: “So we just scooted over there come lunchtime and they wrapped a sheet around me and I held a regular little desk lamp, a side lamp,” she said, “and I just held that up and we did that with a light bulb.” Deas went on to say, “I never thought it would make it to the silver screen and I never thought it would still be up 20 years later, and I certainly never thought it would be in a museum, so it’s kind of gratifying.”
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